One in every three consumers worldwide wants to buy local, according to the recent “Generation Zillennial Report” and tech firm Glovent’s mobile platform enables merchants to reach South African estate residents with a preference for local goods.
South Africa is blessed with a diverse private sector highly capable of satisfying increasing demand for products and services with a local flavour. “Many consumers previously coveted overseas shopping. Now it’s all about what locally-sourced product they can secure from the comfort of their estate,” says Anton Potgieter, Glovent CEO.
Glovent’s smartphone app is an estate management system that enables local, regional and national merchants to connect with the residents of over 100 estates and it’s already notching up some 500 000 impressions monthly. Digital advertising in estates can provide brands with a targeted audience.
Overseas, the vast majority of new jobs are being created by businesses serving local needs and there’s every reason to believe the same is true in South Africa. With the Glovent Advertising Hub, merchants can reach estate residents actively interested in goods and services with a local flavour through static or rotating ads on the platform’s community management module and the mobile member app.
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